How to easily increase your parking revenue by up to 60% in 3 Steps
16-10-2024Renting your parking space on Mobypark can be highly profitable—but are you making the most out of yours?
The key to maximizing your parking revenue isn’t just about having a great location; it’s about creating an irresistible listing that draws in more bookings.
Your parking listing is your digital front door, and it needs to make a strong first impression. A well-crafted listing not only attracts more customers but also builds trust, sets you apart from the competition, and increases your revenue.
A great Mobypark parking listing includes three key components:
- 1. a clear description
- 2. easy-to-follow instructions
- 3. good-quality horizontal pictures
When these elements come together, they don’t just fill your parking spaces—they fill your bank account. In fact, some parking owners have seen their earnings grow by as much as 60% simply by improving their parking page.
Here’s why a good parking listing matters:
- More bookings: A better listing will rank higher in search results, making it higher the probability of people finding your parking. Plus, a clear description helps build trust, so they’ll feel more comfortable booking.
- Better reviews: When your listing is clear and detailed, customers know exactly what to expect. That means fewer complaints, more positive reviews, and enhances your listing’s attractiveness to future customers.
- Increased revenue: It's simple maths—more bookings mean more income. A superior listing attracts more customers, directly boosting your earnings.
By following just three simple steps—writing a complete description, giving clear instructions, and adding high-quality photos—you can start earning more right away. Let’s take a look at how these steps can help boost your income.
1. Write a Detailed Description
The key to more bookings is a description that’s easy to understand and covers all the important details. Here’s what to include:
- Where is your parking? Mention the area and city, and which popular areas are nearby.
- What’s nearby? Add well-visited places like museums, parks, theatres, or other places of interest that people may visit.
- Why choose your parking? Highlight what makes it convenient—secure, close to major locations, or easy to access. Any other noteworthy information that sets your parking apart.
Example:
"My parking garage is strategically located in Amsterdam South, you can park your car around the corner from the Museum Square. The Van Gogh Museum, the Rijksmuseum, and Stedelijk Museum are less than a 5 minute walk from the parking. The private indoor parking is well secured, has camera surveillance, and break-ins are rare.
This parking in Amsterdam Zuid is uniquely located, easily accessible, and much better priced than regular parking garages around Museum Square.
From the parking you can easily reach other parts of Amsterdam, metro stop Vijzelgracht and several tram and bus stops are within a 2 minute walk from the parking in Amsterdam Zuid”
You can even add some bullet points that clearly summarise the advantages of your parking, for example:
- Park next to Museumplein in Amsterdam Zuid
- Affordable parking
- Secure private garage
- Close to metro station Vijzelgracht
Put yourself in the shoes of the driver—some of them are city visitors or tourists. Consider what they’d want to be close to and which amenities would be most useful to them. In the end, they want to park your car in a convenient location to go around the city.
By giving drivers a clear idea of where your parking is and why it’s a good choice, they’ll feel more confident booking.
2. Provide Clear Instructions
Avoid surprises. Make sure your description answers questions before they’re asked. This will make other Mobyparkers who rent your parking happy and will improve the reviews you receive. Include things like:
- Access times: when is your parking open? 24/7 or do you have limited hours to get in and get out? At what time you can hand over the keys. Make sure to add that information in the “Access time description” and add more detailed information at the “Additional access info” which only people who’s booking you accept will receive.
- Access info: do they need a code, key, or card to enter? How will they receive it? What else do they need to do? Update the “Parking access” information accordingly.
- Restrictions: is there a limit on vehicle size or height, or something else? Update your “Parking details” accordingly.
When customers know what to expect, they’re more likely to book and less likely to cancel or leave negative reviews.
3. Add High-Quality Horizontal Pictures
Pictures are the quickest way to show what drivers can expect. Attractive horizontal pictures can make a big difference, they increase your number of bookings! Make sure to include:
- Photo of the entrance and exit so drivers know where to go.
- The parking space—show the parking situation and how much space there is.
Reprasentative, clear, bright photos of a clean parking spot increases trust and will make your listing stand out. In short:
- Clean parking
- Bright pictures
- Horizontal pictures (landscape)
Pro Tip: If the ceiling is low, hold the camera (phone) lower than you normally would to create a more spacious impression similar to what you would see while driving a regular car.
Good Example vs. Bad Example
Let’s show you how a great parking description looks compared to a poor one.
Good example:
"Thanks to Mobypark, my parking space is rented out 80% of the time" - Parking owner Maarten
Why These Steps Matter
- More Bookings: Detailed descriptions attract drivers and boost bookings.
- Better Reviews: Clear info and photos lead to happy customers and fewer issues.
- Increased Revenue: More bookings and positive reviews mean more income!
Follow these steps, and you'll see quick growth in your parking revenue. It's simple and impactful.
In case you don't rent your parking space on Mobypark yet, you easily can add it here and earn extra income!
If you work at a company that has unused parking space, you can find more information about renting your company's parking space here.